Your online marketing strategy may be taking off, and your brochures and business cards well-designed, but have you considered how another simple marketing strategy could add to your business success? In the age of digital marketing many people overlook the power of the display banner.
Banners are not only cost effective for a large or small business but they also remain an effective means of promotion. In particular, since they are highly versatile they can be used in a number of situations to bring maximum benefit to a company or product. Not sure where to use a display banner? Try these ideas for a start.
1. Use a Banner at a Trade Show
A trade show, conference, or convention is the perfect place to promote your company. If you have a stand at one of these events then you definitely need a pop up banner display or an X banner stand to draw attention to your presence. Banners are ideal for making people notice what you are offering. They are attractive and eye-catching. You can make your banner very simple and bold, or use it to display an attractive piece of art work or image. Banners are also easy to use at trade shows since they are simple to roll up and transport. You won’t be struggling with a complex piece of display equipment when you need to set up a stand quickly.
2. Use a Banner in a Storefront
A roll up banner or a pop up banner is perfect for a shop window. One of the main reasons for using it at the front of a business is you can quickly change or update the sign to reflect the promotions you have at the time, for example a sale or a new product launch. Banners outside on the pavement attract the attention of people walking by and draw customers in from the street. Or use a banner as signage to direct people from the main street to your premises, which may be located slightly off the beaten track. Again, you can easily change the message to update the sign with the relevant information.
3. Banners by the Side of a Road
A display banner can be used in a high-traffic area where people will see it from their cars. For this purpose, the banner must be constructed from sturdy, high-quality materials and it must be designed so it can be easily read. Pay attention to the colours you use and make sure that inks are resistant to the effects of sun and rain.
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