For some companies, the packaging is an afterthought – something that is only essential enough to ensure that their products are sealed. It’s why they tend to choose packing companies that are known for being reliable but are also entirely bland. While this might have been enough in the past, now it’s becoming more and more important to give the packaging a bit more flair – and you can visit websites of quality companies to prove it. Consumers are becoming more particular about what they buy, and bland packaging isn’t as successful as it used to be.
That said, is creativity important enough to choose a packaging company that happens to be more inspired compared to most others? Does the creativity of your product’s packaging matter to the consumers of today? These are all excellent questions, and while the answer depends on the company, creativity has plenty of stock when it comes to selling your product.
The age of marketing
You’ll find plenty of large corporations pouring an incredible amount of money into marketing campaigns because of the potential for success. That is an age where social media can spread a message to millions of people all around the world, making the average consumer’s opinion matter so much more than it might have in the past. Even if there is nothing wrong with your product, bland packaging will not make enough of an impact for the average consumer to talk about it on social media. Successful marketing isn’t just about making people purchase your product – it’s about making them convince others to do the same.
Inspiration and reliability in equal measure
You’ll find that most packaging companies are reliable and capable of quality packaging, but creativity is far less common. Instead, you’ll find most of it present in smaller companies or start-up packaging companies, where inspiration is at its peak. Of course, this doesn’t make them the obvious choice. While small companies are capable of inspired packaging, they are also unable to react appropriately to problems that arise. For example, you might not like what they show you, and they might not have enough time to fix the problem before you need to ship them out.
While inspiration is one of the keys to success with marketing, the companies need to prove themselves reliable as well. You’ll have an easier time searching by looking into testimonials or reviews of people who have prior experience.
To conclude, is creativity important?
There can be no doubt that as far as marketing goes, creativity goes a very long way. However, it’s also important to note that inspiration does not replace reliability. You still need a packaging company that can make last minute changes when specific problems arise and is a company that you can rely on when schedules are tight. We’re in an age where creativity can get people talking, but it’s important not to forget the other qualities that make a packaging company great.