Whether you like it or not, in today’s job market it is important to make sure that you stand out in the crowd. With advances in technology and the omnipresence of the internet, it doesn’t just matter how you perform in a job interview anymore. More and more, companies are looking to the online presence of future employees to determine if they would be a good match for their company. By building a professional and recognizable brand, you can outline your personal values and vision and share your accomplishments and ideas. While it may seem intimidating if you are new to this process, it is easy to get started. Follow these three simple steps and you will be well on your way to creating a stellar personal brand and professional online presence.
Register Your Domain Name
Registering your domain name is a simple but necessary step to kick starting your personal brand. These days internet space is like land and it is going quickly. Whether you plan on building your website today or later down the road, it is critical that you go ahead and secure your website address before somebody else takes it. The first step to doing this is to check available domain names to see if the one that you want is available. You can easily do this on websites such as register.com. Once you have identifies an available domain, you can purchase it on an annual basis.
Get on Social Media
A good way to ease into the world of personal branding is to develop your social media profiles. You probably already have accounts with Facebook, Twitter, and Instagram. The first thing that you will want to do is audit them to ensure that there is nothing on there that you wouldn’t want a future employer to see. This doesn’t mean that you should have no personality. In fact, employers and others you might network with in your industry prefer to see that you have unique interests and insights. Lean into what you know and love and present it in a way that is clever and informative. This will put you well on your way to creating top-notch content that will get you noticed.
Network Both Online and Off
The third basic step to getting your personal brand off the ground is to network, network, network. Do this both online and off. Attend networking events in your field and follow-up with anyone you meet by sending an e-mail or Tweet. The great thing about Twitter is that it also gives you access to industry gurus who you might not otherwise have a chance to interact with. Make sure that you follow these influential people and reply to their Tweets. You may not get noticed at first, but as you continue to post insightful thoughts, you hard work will pay off.
Once you have mastered these three steps, you will be well on your way to creating a professional personal brand that will get you noticed.